The most important factor in successful new-product introductions is a good match between product characteristics and market needs.

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A good match between product characteristics and market needs is crucial for successful new-product introductions. It ensures that the product satisfies a genuine consumer demand and provides value in comparison to existing products. Without this match, even the most innovative and well-designed products may struggle to find success in the market.

The Most Important Factor in Successful New-Product Introductions Is a Good