What is the first step in segmenting a market?
A) set the segmentation goals
B) choose a basis or bases for segmenting the market
C) select a market or product category for study
D) profile and analyze segments
E) select target markets

Question

Quizplus · Accepted Answer

The steps in segmenting a market are (1)select a market or product category for study,(2)choose a basis or bases for segmenting the market,(3)select segmentation descriptors,(4)profile and analyze segments,(5)select target markets,and (6)design,implement,and maintain appropriate marketing mixes.

What Is the First Step in Segmenting a Market