Mathew, a potential customer of yours is displaying classical "caution signals." Which of the following is one of two possible reasons for customers displaying "caution signals" identified in the text?
A)They indicate blocked communications.
B)They usually lead to the next step-acceptance signals.
C)They indicate that the salesperson needs to respond with similar signals to proceed on an equal footing with his buyer.
D)They signal the salesperson to speed up his or her presentation.
E)They warn the salesperson to close the deal.

Question

Quizplus · Accepted Answer

"Caution signals" are usually expressed by potential customers who are uncertain, need more information, or are hesitant to make a purchase decision. They do not necessarily indicate blocked communication or the need for the salesperson to respond with similar signals, but rather a need for the salesperson to address the potential customer's concerns and uncertainties. The other options listed - B, D, and E - do not accurately describe the purpose of caution signals.

Mathew, a Potential Customer of Yours Is Displaying Classical "Caution