One of the reasons given for the decline of the passenger rail industry in the United States is that the industry defined its mission as trains and not as transportation sources.The railroad industry failed to:
A) define its mission in terms of the benefits its customers seek
B) ignore the marketing concept of serving customer needs and wants
C) realize "customers only want what they know"
D) have a sales orientation
E) empower the consumer

Question

Quizplus · Accepted Answer

A market-oriented firm defines its business in terms of the benefits its customers seek.Because of the limited way the railroad industry defined its business,it missed an opportunity to define itself in terms of the benefits customers were seeking.

One of the Reasons Given for the Decline of the Passenger