________ alliances are driven by similarity and integration.
A)strategic
B)trading
C)pooling
D)equity-based
E)arbitration

Question

Quizplus · Accepted Answer

Pooling alliances are formed when companies come together to combine their resources and expertise for mutual benefit. These alliances typically involve integration of operations and sharing of resources. Trading alliances involve cooperation in areas such as marketing or purchasing but do not involve integration to the same extent. Strategic alliances involve collaboration in areas such as product development or distribution, but the level of integration can vary. Equity-based alliances involve one company investing in another, and arbitration is a method of resolving disputes.

________ Alliances Are Driven by Similarity and Integration