The principal ingredient that a franchiser exports is:
A)a brand name.
B)marketing strategy.
C)a set of proven procedures.
D)management contract.
E)a brand name,marketing strategy,and a set of proven procedures.

Question

Quizplus · Accepted Answer

The best choice is E because a franchiser typically exports a package that includes a brand name, marketing strategy, and a set of proven procedures. These elements are crucial for a franchisee to successfully replicate the franchiser's business model in a new location.

The Principal Ingredient That a Franchiser Exports Is