Franchising is a form of:
A)contract management.
B)licensing.
C)contract manufacturing.
D)joint venture.
E)patent infringement.

Question

Quizplus · Accepted Answer

Franchising is a form of licensing, in which a company (the franchisor) grants permission to another business (the franchisee) to operate under its brand name and use its business model in exchange for fees and royalties. The franchisor retains a high level of control over the franchisee's operations, including product and service quality, marketing and advertising, and overall business strategy.

Franchising Is a Form Of