Modern public relations can be traced back to:
A)ancient times (Julius Caesar)
B)American Revolution (Samuel Adams; Ben Franklin)
C)early 1900s (Ivy Lee)
D)World War II (Creel Committee)
E)post World War II (Carl Byoir; Edward Bernays)

Question

Quizplus · Accepted Answer

While public relations tactics and techniques have been used throughout history, the modern practice of public relations can be traced back to Ivy Lee in the early 1900s. Lee is often referred to as the "father of modern public relations" and was instrumental in developing many of the foundational principles and practices of the industry. While the other options listed may have also played a role in the development of public relations, they do not represent the beginning of the modern practice as clearly as the work of Ivy Lee.

Modern Public Relations Can Be Traced Back To