One or more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a
A)mass market.
B)tangential market.
C)potential market.
D)target market.
E)promotional market.

Question

Quizplus · Accepted Answer

Target market is the group of potential consumers that an organization targets with its marketing program. This group is selected based on various factors such as demographics, psychographics, and behavior.

One or More Specific Groups of Potential Consumers Toward Which