All of the following are true about marketing except
A)marketing is a broader activity than advertising.
B)marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
C)marketing persuades people to buy the "wrong" things.
D)when an organization engages in marketing, it should also create value for its partners and society.
E)marketing is a broader activity than personal selling.

Question

Quizplus · Accepted Answer

Marketing does not aim to persuade people to buy the "wrong" things, but rather to understand and meet the needs and wants of customers by delivering genuine benefits through the offerings of goods, services, and ideas. Marketing also emphasizes creating value for partners and society as a whole, and it is a broader activity than both advertising and personal selling.

All of the Following Are True About Marketing Except