All of the following are marketing actions that can be taken as a result of a SWOT analysis except
A)exploit an opportunity.
B)correct a weakness.
C)avoid a disaster-laden threat.
D)build on a strength.
E)secure the necessary resources (financial, human, technological) to fund new SBUs.

Question

Quizplus · Accepted Answer

While securing the necessary resources is important for implementing marketing actions, it is not directly related to addressing the findings of a SWOT analysis. The other four options (exploiting an opportunity, correcting a weakness, avoiding a threat, and building on a strength) all directly correspond to the information gained from a SWOT analysis and can inform marketing action plans.

All of the Following Are Marketing Actions That Can Be