In the BCG growth-share matrix, SBUs found in the low growth rate-high relative market share quadrant would be called
A)cash cows.
B)stars.
C)question marks.
D)dogs.
E)hedgehogs.

Question

Quizplus · Accepted Answer

SBUs found in the low growth rate-high relative market share quadrant are known as cash cows. These SBUs have a large market share in a mature, low-growth industry and generate significant cash flows that can be used to support other SBUs or invest in new opportunities.

In the BCG Growth-Share Matrix, SBUs Found in the Low