With a proper environmental scan, changes in the demographic characteristics of the population and its values can have a dramatic impact on
A)the marketing concept era.
B)marketing tactics.
C)market share.
D)marketing metrics.
E)marketing strategy.

Question

Quizplus · Accepted Answer

Changes in the demographic characteristics of the population and its values can have a dramatic impact on marketing strategy. This is because they can affect the target audience, messaging, and marketing channels used to reach them. For example, if there is a shift towards more environmentally-conscious values among consumers in a specific region, a company may need to adjust its product offerings and marketing campaigns to align with those values in order to remain relevant and competitive in that market.

With a Proper Environmental Scan, Changes in the Demographic Characteristics