In the VALS framework, consumers who spend much of their income on technology, entertainment, and socializing, are called
A)Believers.
B)Experiencers.
C)Strivers.
D)Makers.
E)Thinkers.

Question

Quizplus · Accepted Answer

Experiencers are consumers who prioritize spending on technology, entertainment, and socializing. They are typically younger and have lower incomes, but they seek out novel and exciting experiences.

In the VALS Framework, Consumers Who Spend Much of Their