The four Ps are elements of the __________ influences that can affect the consumer purchase decision process.
A)economic
B)situational
C)environmental
D)marketing mix
E)market-dominated

Question

Quizplus · Accepted Answer

The four Ps (Product, Price, Promotion, and Place) are part of the marketing mix, which is a set of marketing tools a company uses to pursue its marketing objectives. The marketing mix can influence the consumer purchase decision process. Therefore, the best choice is D.

The Four Ps Are Elements of the __________ Influences That