The __________ influences that can affect the consumer purchase decision process help explain why and how consumers behave as they do.
A)economic
B)situational
C)psychological
D)sociocultural
E)marketing mix

Question

Quizplus · Accepted Answer

Psychological influences are the internal factors that affect a consumer's purchase decision process. These influences include the consumer's needs, motives, perceptions, attitudes, and learning.

The __________ Influences That Can Affect the Consumer Purchase Decision