Which of the following statements about marketing mix characteristics in organizational buying behavior is most accurate?
A)Few large transactions are made over the Internet.
B)The actual buyer retains all of the influence in the buying decision.
C)Advertising is very simplistic in nature.
D)Direct selling to organizational buyers is the rule.
E)Only finished goods are sold in this way.

Question

Quizplus · Accepted Answer

Direct selling to organizational buyers is common because it allows for personalized communication and negotiation, which is important in organizational buying behavior.

Which of the Following Statements About Marketing Mix Characteristics in Organizational