Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. Which of the following is most likely to involve intermediaries or agents?
A)the seller
B)the seller's international marketing headquarters
C)channels between nations; channels within a foreign nation
D)internal channels; external channels
E)delivery channels; the final consumer

Question

Quizplus · Accepted Answer

Channels between nations often involve intermediaries or agents such as freight forwarders, customs brokers, and distributors. These intermediaries help to navigate the complex process of exporting and importing goods between countries. Channels within a foreign nation may also involve intermediaries such as wholesalers or retailers who help to get the product into the hands of the end consumer. The seller and the seller's international marketing headquarters are part of the company's internal channels, while delivery channels and the final consumer are part of the external channels.

Consider the Distribution Channels Through Which a Product Manufactured in One