Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to serve the unmet needs of a foreign nation is which type of global marketing product and promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Question

Quizplus · Accepted Answer

Product invention involves creating a new product to meet the specific needs and preferences of a foreign market, which aligns with designing a product to serve unmet needs in a foreign nation.

Global Companies Have Five Strategies for Matching Products and Their