What type of marketing uses brain scanning to analyze the buying processes of research participants?
A)subliminal marketing
B)permission marketing
C)ultrasense marketing
D)optimization marketing
E)neuromarketing

Question

Quizplus · Accepted Answer

The marketing technique that uses brain scanning to analyze the buying processes of research participants is called neuromarketing. This technique helps researchers to understand consumers on a deeper level by studying their subconscious reactions to certain stimuli. Neuromarketing involves using techniques like fMRI, EEG, and eye tracking to analyze brain activity and track eye movements as consumers interact with marketing messages.

What Type of Marketing Uses Brain Scanning to Analyze the Buying