What marketing metric determines whether a TV program such as American Idol remains on the Fox broadcast TV network?
A)appeal
B)cost per ad
C)rating
D)poll
E)frequency

Question

Quizplus · Accepted Answer

The rating is a marketing metric that determines how many viewers watched a particular TV program. The higher the rating, the more popular the program, and the more likely it is to remain on the air. Therefore, the rating is the most significant factor in determining whether a TV program such as American Idol remains on the Fox broadcast TV network.

What Marketing Metric Determines Whether a TV Program Such as American