The method of __________ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.
A)nonprobability sampling
B)probability sampling
C)extrapolation
D)statistical inference
E)criteria sampling

Question

Quizplus · Accepted Answer

Statistical inference involves using sample data to make generalizations about a larger population. In marketing research, this can help inform marketing actions for larger groups of distributors, customers, or prospects.

The Method of __________ Involves Generalizing the Results from the Sample