Two key elements in deciding how to collect marketing data are
A)concepts and notions.
B)concepts and methods.
C)constraints and hypotheses.
D)terms and constraints.
E)terms and hypotheses.

Question

Quizplus · Accepted Answer

When deciding how to collect marketing data, two key elements are concepts and methods. Concepts refer to the ideas or topics that are being studied, while methods refer to the specific techniques or tools used to gather the data. Understanding both concepts and methods is essential in designing a marketing research study that will yield accurate and insightful results. Constraints and hypotheses may also play a role in the research process, but they are not as fundamental as concepts and methods. Terms could be important but do not generalize well enough to include it among key elements.

Two Key Elements in Deciding How to Collect Marketing Data