After defining the problem, the next step in the five-step marketing research approach is to
A)develop the research plan.
B)evaluate the results.
C)examine the alternatives.
D)enumerate the uncertainties.
E)experiment.

Question

Quizplus · Accepted Answer

Developing a research plan is the next step after clearly defining the problem in the five-step marketing research approach. This involves identifying research objectives, determining data sources and collection methods, and outlining the sampling procedure.

After Defining the Problem, the Next Step in the Five-Step