Product repositioning refers to
A)the place a product offering occupies in consumers' minds on important attributes.
B)using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
C)changing the place an offering occupies in consumers' minds relative to competitive products.
D)the practice of selling a firm's least successful product line and redirecting that revenue into a totally new product.
E)the competitive advantage of one product over another.

Question

Quizplus · Accepted Answer

Product repositioning means changing the place an offering occupies in consumers' minds relative to competitive products. This involves making changes to the marketing mix, such as the product, price, promotion, and distribution, to alter consumers' perceptions of the product and differentiate it from competitors.

Product Repositioning Refers to