All of the following are market segmentation strategies except
A)build-to-order.
B)multiple products, multiple market segments.
C)one product, multiple market segments.
D)multiple products, one segment.
E)mass customization.

Question

Quizplus · Accepted Answer

All of the other options listed (build-to-order, multiple products for multiple segments, one product for multiple segments, mass customization) are examples of market segmentation strategies. Multiple products for one segment is not a viable market segmentation strategy as it does not allow for tailoring products to meet the needs of different customer groups.

All of the Following Are Market Segmentation Strategies Except