Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach. Today, you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue), and Alka-Seltzer Heartburn Relief. Each Alka-Seltzer product has a unique formulation to relieve a specific malady that makes it more specialized than competing products. The maker of Alka-Seltzer is using a ___________ strategy.
A)product variation
B)product differentiation
C)market sectioning
D)product segmentation
E)product base development

Question

Quizplus · Accepted Answer

The maker of Alka-Seltzer is using a product differentiation strategy by creating different formulations to tailor to specific ailments, which sets it apart from competing products.

Alka-Seltzer Was Made Originally as a Hangover Remedy That Cured