The primary focus of Zappos' market segmentation strategy is to sell
A)a wide selection of shoes, clothes, accessories, beauty aids, and housewares to people who will buy them online.
B)a wide selection of leather shoes and boots to retailers.
C)all types of shoes, accessories, and clothing to department stores.
D)Spanish novelties and accessories to organizations.
E)shoes in its own retail stores.

Question

Quizplus · Accepted Answer

Zappos' primary focus is to sell a wide selection of shoes, clothes, accessories, beauty aids, and housewares to people who will buy them online. They do not focus on selling leather shoes and boots to retailers, all types of footwear and clothing to department stores, or Spanish novelties and accessories to organizations. Additionally, Zappos does have its own retail stores, but their primary focus is online sales.

The Primary Focus of Zappos' Market Segmentation Strategy Is to Sell