One of the two organization-related problems of inertia that can cause new-product failures is
A)poor product quality.
B)encountering groupthink in task force and committee meetings.
C)poor execution of the marketing mix.
D)bad timing.
E)incomplete market and product protocol.

Question

Quizplus · Accepted Answer

Encountering groupthink in task force and committee meetings can lead to an organization being stuck in its ways and resistant to change, which can hinder the development and launch of new products. Groupthink can prevent new ideas and perspectives from being considered, leading to a lack of innovation and potentially unsuccessful product launches.

One of the Two Organization-Related Problems of Inertia That Can