_____________ are items that the consumer does not know about or knows about but does not initially want.
A)Shopping products
B)Convenience products
C)Specialty products
D)Prestige products
E)Unsought products

Question

Quizplus · Accepted Answer

Unsought products are items that the consumer does not know about or does not initially want. These products require more advertising and promotion to generate interest and awareness among consumers. Examples of unsought products include life insurance, funeral services, and emergency medical supplies.

_____________ Are Items That the Consumer Does Not Know About