Very infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer product (such as a thesaurus) that a prospective buyer may not initially want. This type of consumer service is referred to as
A)an unsought product.
B)a shopping product.
C)a convenience product.
D)a specialty product.
E)a support product.

Question

Quizplus · Accepted Answer

An unsought product is a type of consumer product that a prospective buyer does not initially want or actively seek out for purchase. This type of product typically involves infrequent purchases and may require some comparison shopping on the part of the consumer. A thesaurus is an example of an unsought product, as it is not something that most people regularly purchase, but may be needed for a specific task, such as writing a paper or preparing a speech.

Very Infrequent Purchases with Some Comparison Shopping Are Characteristic of the Purchasing