The interaction between a service provider and the consumer such that the two of them co-create value together is due to which element unique to services?
A)inventory
B)intangibility
C)inseparability
D)continuum of the service
E)inconsistency

Question

Quizplus · Accepted Answer

Inseparability is the unique element of services that refers to the simultaneous production and consumption of services. This means that the consumer is usually involved in the service delivery process, which enables a co-creation of value between the service provider and the consumer. In contrast, products can be produced, stored, and sold independently of consumers. Therefore, the interaction between the service provider and the consumer is what makes services unique and inseparable.

The Interaction Between a Service Provider and the Consumer Such