In using social media, a brand manager tries to select and use one or more social networks from the hundreds that exist. This often entails assessing: (1) __________ and (2) the characteristics of these visitors.
A)the availability of a social network to run apps
B)the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
C)the number of users or unique visitors to the website
D)the ability of the social network to pull controversial content
E)the site's ability to present the results of keyword searches to improve the odds of a firm's products showing up in user searches

Question

Quizplus · Accepted Answer

The number of users or unique visitors to the website is an important factor to consider when selecting a social network for a brand to use. A social network with a larger user base may have greater reach and potential for engagement with the brand's target audience. Other factors, such as the ability to run apps or pull controversial content, may also be important considerations, but are not mentioned in the question as primary factors to assess. The ability of the site to be measured in terms of performance metrics or keyword search results may be relevant, but are not as directly related to the choice of social network.

In Using Social Media, a Brand Manager Tries to Select