When manufacturers market their product lines using transactional websites, they often
A)cooperate with retailers.
B)run the risk of breaking anticompetitive laws, such as the Clayton Act.
C)keep their websites as simple as possible.
D)change their pricing strategy from a skimming to a penetration pricing strategy.
E)employ the services of Internet warehouses so they do not have to maintain title to the goods.

Question

Quizplus · Accepted Answer

Manufacturers that market their product lines using transactional websites often cooperate with retailers. This can involve offering special deals or promotions to encourage retailers to promote their products on their own websites or in-store. By working together, manufacturers and retailers can both benefit from increased sales and increased customer loyalty. Furthermore, this approach can help manufacturers reach a wider audience and establish themselves as reliable partners in the retail industry.

When Manufacturers Market Their Product Lines Using Transactional Websites, They