Manufacturers of consumer products use transactional websites less frequently than other firms because
A)in some industries, this form of vertical integration is illegal.
B)there is a threat of channel conflict.
C)it is difficult to maintain inventory levels at online warehouses.
D)some stakeholders are opposed to websites that drain resources without providing any return on investment.
E)such websites require dynamic pricing, which is difficult to use if supply and demand conditions change frequently.

Question

Quizplus · Accepted Answer

Manufacturers of consumer products often rely on intermediaries, such as retailers and distributors, to sell their products. These intermediaries may perceive the manufacturer's use of a transactional website as a threat to their own sales, leading to channel conflict. This can create tension and potentially harm relationships with these intermediaries.

Manufacturers of Consumer Products Use Transactional Websites Less Frequently Than