A national retail store has leveraged its store, website, and catalog channels. The marketing director has calculated that a store customer who shops in all three channels-store, catalog, and website-spends four to eight times as much as a customer who shops in only one channel. The store is likely following __________ strategy.
A)a dual distribution
B)a market penetration
C)a cross-functional
D)an interlocking marketing
E)a multichannel marketing

Question

Quizplus · Accepted Answer

The store's strategy is referred to as a multichannel marketing strategy as it leverages and integrates multiple channels like the store, website, and catalog to reach and engage customers. The store is using this strategy to encourage customers to shop across multiple channels, resulting in increased spending.

A National Retail Store Has Leveraged Its Store, Website, and Catalog