Which of the following output report would be associated with the planning phase of the strategic marketing process?
A)performance reviews for key personnel
B)marketing plans that define goals with the pertinent marketing metrics and the marketing mix strategies to achieve them
C)action memos that tell who is to do what by when
D)corrective action memos, triggered by comparing results with plans, often from the firm's marketing dashboards and metrics
E)sales reports using the firm's marketing metrics and dashboards

Question

Quizplus · Accepted Answer

The output report associated with the planning phase of the strategic marketing process would be marketing plans that define goals with pertinent marketing metrics and marketing mix strategies to achieve them. Performance reviews (A) and corrective action memos (D) are associated with the evaluation phase, while action memos (C) are associated with the implementation phase. Sales reports (E) are associated with both the implementation and evaluation phases.

Which of the Following Output Report Would Be Associated with the Planning