Which of the following information is used in the implementation phase of the strategic marketing process?
A)marketing return on investment
B)marketing research reports
C)revenues associated with each point of market share
D)trends for industry and competitors
E)possible cannibalization effects on other products in the line

Question

Quizplus · Accepted Answer

Marketing research reports are used in the implementation phase to guide decision-making and ensure that strategies are based on current market data and insights.

Which of the Following Information Is Used in the Implementation