One approach to applying learning principles to improve conservation efforts involves changing the _____ regarding wasteful energy use and polluting.
A)unconditional responses
B)primary reinforcers
C)consequences
D)conditioned stimuli

Question

Quizplus · Accepted Answer

The principles of operant conditioning and behaviorism suggest that certain behaviors are more likely to be repeated if they are reinforced, while others are more likely to be extinguished if they are punished or go unrewarded. By changing the consequences associated with wasteful energy use and polluting (i.e. making it more costly, less convenient, or less socially acceptable), there is a greater likelihood that individuals will adopt more sustainable behaviors.

One Approach to Applying Learning Principles to Improve Conservation Efforts