Intangible benefits
A)are easily measured
B)are of relatively little importance in making information system decisions
C)are sometimes estimated using customer satisfaction surveys
D)when measured, do not lend themselves to manipulation

Question

Quizplus · Accepted Answer

Intangible benefits are benefits that are difficult to quantify or measure, such as increased customer satisfaction, improved employee morale, or enhanced brand image. While they may not have a direct impact on the bottom line, they can indirectly contribute to an organization's success. These benefits are often estimated through customer satisfaction surveys, employee feedback, or other means of gauging stakeholder perceptions. Therefore, option C is the correct answer.

Intangible Benefits