When you go to the supermarket,you see the brand of cookies you usually buy,and settle for it.Usually it is a good rule of thumb because it saves a lot of time.You do not ponder over every type of cookie available in the store.This is an example of a(n)_____.
A)representativeness heuristic
B)syllogistic reasoning
C)algorithm
D)familiarity heuristic

Question

Quizplus · Accepted Answer

This is an example of the familiarity heuristic, which is the tendency to rely on what is familiar rather than taking the time and effort to evaluate all options. The person is likely to choose the brand of cookies they usually buy because it is familiar and requires less cognitive effort.

When You Go to the Supermarket,you See the Brand of Cookies