Non-financial performance measures (NFPMs)are better than financial measures in that NFPMs
A)provide a better indication of customer satisfaction.
B)may better predict the direction of future cash flows.
C)directly measure how well an organization does those things that create shareholder value.
D)all of the above

Question

Quizplus · Accepted Answer

Non-financial performance measures (NFPMs) provide a better indication of customer satisfaction (A), may better predict the direction of future cash flows (B), and directly measure how well an organization does those things that create shareholder value (C). Therefore, all of the above options are correct.

Non-Financial Performance Measures (NFPMs)are Better Than Financial Measures in That