Transactional data must be sufficiently detailed to allow FRAC information to be extracted from each customer. What does FRAC stand for?
A)Frequency, recency, amount, category
B)Fast, relevant, amount, category
C)Fast, relevant, ample, continuous
D)None of the above

Question

Quizplus · Accepted Answer

FRAC stands for Frequency, Recency, Amount, and Category, which are all important measures for analyzing customer transaction data. Option A lists the correct words that make up the acronym.

Transactional Data Must Be Sufficiently Detailed to Allow FRAC Information