Which of the following factors has promoted the realization of pan- European marketing?
A)The introduction of the euro
B)Increasing mobility of consumers
C)Increasing information flow across borders
D)All of the above

Question

Quizplus · Accepted Answer

The introduction of the euro has facilitated cross-border transactions and reduced exchange rate uncertainties, increasing the feasibility of pan-European marketing. Increasing mobility of consumers has also led to greater exposure to other cultures and markets, increasing demand for pan-European marketing. Additionally, increasing information flow across borders has made it easier for companies to gather market research and communicate with customers in multiple countries, further promoting pan-European marketing.

Which of the Following Factors Has Promoted the Realization of Pan-