Which of the following in buying situations requires the most extensive decision-making and is usually the most time consuming?
A)New Task
B)Straight Rebuy
C)Modified Rebuy
D)Situational Rebuy

Question

Quizplus · Accepted Answer

A New Task buying situation requires the most extensive decision-making as it involves purchasing a new product for the first time or buying a complex product or service that requires a lot of research, evaluation, and analysis. This process is usually time-consuming and involves a high level of risk and uncertainty.

Which of the Following in Buying Situations Requires the Most