During an extended problem solving buying situation, marketers can help by providing which of the following?
A)Discounts
B)Greater choice and options
C)Price reductions
D)Information rich communications

Question

Quizplus · Accepted Answer

During an extended problem solving buying situation, consumers require a lot of information to make an informed decision. Marketers who provide information-rich communications can help the consumer understand the product or service, its features and benefits, and its suitability to their needs. This can in turn help build trust and loyalty towards the brand. Discounts, greater choice, and price reductions may be helpful but they do not provide the necessary information the consumer needs for an extended problem-solving buying situation.

During an Extended Problem Solving Buying Situation, Marketers Can Help