A good segment must be _______. This means that it must be possible to identify customers in the proposed segment and to understand their characteristics and behavioural patterns.
A)effective
B)measurable
C)clear
D)consistent

Question

Quizplus · Accepted Answer

A good segment must be measurable, meaning it must be possible to identify customers in the proposed segment and understand their characteristics and behavioral patterns. Effectiveness, clarity, and consistency may also be important factors, but they are not directly related to the measurability of a segment.

A Good Segment Must Be _______