Which of the following is a potential pitfall of brand extensions?
A)Poor sales
B)Dissatisfaction
C)Cannibalization
D)Expense of launch

Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product (brand extension) eats into the sales of an existing product under the same brand. This can be detrimental to the overall profitability of the brand, as it reduces the sales and market share of the original product. Poor sales, dissatisfaction, and expense of launch are also potential pitfalls of brand extensions, but they do not directly affect the existing brand's performance.

Which of the Following Is a Potential Pitfall of Brand