_______ differentiation occurs when organizations aim to compete on the basis of the product, such as its quality, its design, its features or its packaging.
A)Actual
B)Core
C)Augmented
D)Practical

Question

Quizplus · Accepted Answer

Actual differentiation is when organizations aim to compete on the basis of the actual product itself, such as its quality, design, features, or packaging. Core differentiation refers to the unique value proposition of the organization, while augmented differentiation refers to additional services or features that support the product. Practical differentiation generally refers to cost or convenience factors.

_______ Differentiation Occurs When Organizations Aim to Compete on the Basis