A negative customer experience may result in which of the following:
A)Positive word-of-mouth
B)Customer complaint
C)Customer retention
D)All of the above

Question

Quizplus · Accepted Answer

A negative customer experience is likely to result in a customer complaint, as the customer may express dissatisfaction or vocalize their negative experience. It is unlikely to result in positive word-of-mouth or customer retention.

A Negative Customer Experience May Result in Which of the Following